When designing our logos, we loved the idea that our names and initials formed a house, since we create homes together.
Josh already had a career in real estate and had always planned on investing and branching out.
Nicknamed: Mr. Fix-it, he has a talent for picking something up and figuring out how to make it work. He is the comic relief and brings fun and new ideas to every project. He wears the pants, but Loretta tells him which pants to put on.
"The Screw Baby"
Loretta is a full time senior designer at a large toy + game company. But to her, this is her second full time job. Nicknamed: The Screw Baby, since she's always handing Josh screws and other tools as they work. Her parents were always fixing up properties, so she learned to be a doer from a young age. She loves organizing, creating mood boards, and always ends up covered in paint. She is the budget keeper, the music selector and lunchbox packer.
Together we are JoshplusLoretta.
We started JpL because everything we do, we do together. It's more than our names, it's also our respective fields combined, real estate plus design. Our brand is not just about what we do, it's who we do it with and the dynamic of our relationship.
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